I once paid for a vintage watch that turned out to be a very heavy paperweight made of zinc and calculated lies. I didn’t buy it from a guy in a trench coat or a flickering corner of the dark web. I bought it from a reputable-looking boutique because it was the most expensive option on the shelf.
I had fallen into the oldest psychological snare in the consumer handbook: the belief that a high price is a biological shield against fraud. I reasoned that if it were a fake, they would have priced it at to move it fast. By pricing it at nearly a thousand, they were signaling-or so I thought-that they had nothing to hide. I wasn’t just buying a timepiece; I was buying the comfort of a high receipt.
I was wrong. I was so profoundly wrong that the realization felt like a physical weight in my chest. The counterfeiter hadn’t just copied the gears and the dial; they had copied my own internal logic. They knew that a certain type of buyer-the one who prides themselves on “avoiding the cheap stuff”-is the easiest mark of all. You give that buyer an inflated price, and they