The fitted sheet lay on the bed and it was a flat expanse of white cotton but it had no logic. I took the first corner and I tried to find the seam and then I took the second corner and I tried to tuck it into the first. It did not work. I moved to the other side of the mattress and the fabric pulled tight and then the first corner popped off and hit me in the eye.
I tried again and I failed again and then I bundled the whole thing into a heavy, uneven ball and I pushed it into the back of the linen closet. It was a failure of geometry and it was a failure of patience and I felt the weight of it in my chest.
This is how I feel about our marketing. This is how I feel about the way we make things now. We have every tool and we have every opportunity and we use them to create a heap of fabric that we cannot fold.
The Room of Infinite Columns
There were twelve of us in the room and the air was thin and the coffee was cold. We were looking at a spreadsheet and the spreadsheet had twelve columns for twelve different versions of a single advertisement. We had used a generator to make them