The scent of dry-erase cleaner is the smell of a funeral for 48,000 lines of code. It’s sharp, chemical, and it makes my eyes water, or maybe that’s just the lack of sleep. I’m watching Marcus, our CEO, drag a blue felt-tip marker across a diagram I spent 118 days perfecting. He doesn’t look up. He doesn’t say sorry. He just says, “The market is moving toward autonomous energy arbitrage, and we need to be the infrastructure.”
I remember when we were a solar panel installation company. That was 18 months ago. Since then, we’ve been a battery leasing service, a smart-grid software provider, a blockchain energy-trading platform, a data-driven carbon credit marketplace, and now, apparently, the brains behind AI-driven energy trading. That’s 8 pivots. Eight times we’ve gathered in this room, clutching our lukewarm coffee, to be told that the last 188 days of our lives were actually just a ‘learning phase.’
I’ve started Googling my own symptoms late at night. I found myself typing “why does my heart sound like a frantic drummer in a basement band” into the search bar at 3:48 AM. The internet told me I might have an electrolyte imbalance or perhaps I was just suffering from chronic, unmitigated career whiplash. My left hand has developed a tremor that only happens when someone says the word “agile.” It’s a Pavlovian response to the instability we’ve built our lives around. We call it ‘growth hacking’ when we’re in public, but in private, it feels like drowning in a shallow pool.
The pivot is a polite word for a structural collapse.
We spent 8 months building the backend for the residential battery storage initiative. I lived on $158,000 a year, which sounds like plenty until you realize I was spending $2,888 a month on rent for a studio that smelled like damp cardboard and ambition. I worked 68-hour weeks. I missed my sister’s wedding because we were ‘shipping a critical update.’ That update was for a product that was killed 18 days later during a board meeting because the VCs thought we should ‘capture the enterprise market instead.’
Lost Time
8 Pivots
The Water Sommelier’s Wisdom
Omar T.J. joined us for lunch yesterday. He’s a water sommelier, a job that sounds fake until you see him describe the TDS-Total Dissolved Solids-of a mountain spring in the Alps. He talks about 48 different types of minerals with a reverence that borders on the religious. I asked him, “Omar, does the water ever decide it wants to be orange juice?”
He looked at me with genuine pity. “The water is the water,” he said, adjusting his glasses. “Its value is in its purity and its consistency. If it changed its composition every time a cloud moved, it wouldn’t be worth $28 a bottle. People pay for the 7.8 pH because they know exactly what it will do to their palate. Consistency is the highest form of luxury.”
Consistent Purity
Unknown Composition
I stared at my bowl of $18 ramen and thought about my ‘purity.’ I am a senior engineer who hasn’t seen a product reach its second birthday in years. I am a master of the pivot, a specialist in starting over. My resume is a patchwork quilt of ‘foundational work’ that was never actually used as a foundation for anything. It’s like being an architect who only ever draws blueprints for buildings that are never finished, while the ground beneath them is constantly being re-zoned from residential to industrial to a park for dogs that don’t exist.
The Cost of Constant Reinvention
The founders, of course, have the equity. They have 8,888,888 shares that might one day be worth enough to buy a small island or at least a very large therapy practice. But what do I have? My 0.08% stake is currently valued at zero, because we keep diluting the pool every time we raise another $4,888,000 to fund the next ‘vision shift.’ They call it adaptability. I call it a lack of conviction. If you change your mind 8 times in 18 months, you don’t have a vision. You have a fever.
There is a specific kind of grief that comes with a pivot. It’s not the grief of failure-failure is honest. Failure means you tried a thing, it didn’t work, and you mourned it. A pivot is a haunting. You’re told the thing you spent 800 hours on is still ‘valuable insight,’ but you know it’s garbage. You have to go into the repository and delete directories that represent entire seasons of your life. You have to look at the junior developers who stayed up until 2:18 AM to fix bugs for a feature that is now being ‘deprioritized’ and tell them it was all for the best. It’s a lie that tastes like copper.
I’ve begun to realize that the ‘startup life’ we celebrate is often just a mask for corporate attention deficit disorder. We chase the trend. When solar was hot, we were solar. When crypto was hot, we were blockchain. When AI became the only way to get a check signed, we suddenly discovered that we were an ‘AI-first’ company. We are a ship that changes its destination every time the wind shifts 8 degrees. We never arrive anywhere. We just get really good at sailing in circles and calling it ‘iterative navigation.’
Finding Stillness
I looked at my reflection in the $8,888 espresso machine in the breakroom. My eyes were bloodshot. I had Googled ‘cortisol belly’ and ‘premature aging from stress’ earlier that morning. My body is keeping score, even if my bank account isn’t. The instability is cumulative. It settles in your joints. It makes you cynical. It makes you a person who doesn’t believe in anything, because believing in the mission is a dangerous emotional investment. If I believe in the mission, it will hurt more when the mission is murdered in a 48-minute Zoom call.
I need something that stays the same. I need a ritual that doesn’t ‘pivot.’ This is why I started looking for ways to regulate my own nervous system without the constant input of a CEO’s changing whims. I found that I was reaching for habits that were just as frantic as my work life-vaping, mindless scrolling, caffeine at 5:48 PM. It’s all part of the same cycle of agitation. Breaking that cycle requires a commitment to something simple and unwavering, something like
that allows for a moment of genuine stillness without the chemical crash or the mental noise of the ‘next big thing.’ It’s about replacing the frantic with the focused.
When the world is shifting under your feet, you have to find a way to stand still.
I think back to Omar T.J. and his water. He told me about a spring that has been producing the same mineral profile for 1,888 years. Wars happened. Empires fell. The climate changed. But the water stayed at 7.8 pH. There is a profound power in that. It doesn’t need to ‘disrupt’ anything to be valuable. It just needs to be itself, consistently, forever.
The Fever of the Founders
Contrast that with Marcus. He’s now talking about the ‘8-month roadmap’ for the AI energy trading platform. He’s using words like ‘synergy,’ ‘vector databases,’ and ‘unprecedented scalability.’ I’ve heard this speech 8 times before. The words change, but the vibration is the same. It’s the sound of a man trying to convince himself that he’s not lost. He’s looking for the next ‘hit’ of VC funding, the next validation from a market that is just as fickle as he is.
What happens to the people who build these ghost products? We are the collateral damage of the ‘fail fast’ mentality. We are the ones who lose our 20s or 30s to the whims of founders who are more in love with the idea of being a founder than the reality of solving a problem. We are the ones who end up with 8 different versions of a career and no sense of mastery in any of them. We are the water that got turned into orange juice, then wine, then vinegar, then gasoline, until we don’t even know what we were meant to quench in the first place.
Collateral Damage
Founder’s Fever
Choosing Stability
I’ve decided that I’m not going to write the code for the new AI module. I’m going to sit here for the next 48 minutes, and then I’m going to walk into Marcus’s office and tell him I’m done. I don’t want the 8,888,888 shares. I don’t want the ‘exciting opportunity’ to lead a new team. I want a job where the mission doesn’t change before the ink on my contract is dry. I want to build something that lasts longer than a fiscal quarter.
I’m going to go home and drink a glass of water. I’ll think about the pH levels and the minerals. I’ll think about Omar T.J. and his quiet confidence in the consistency of his craft. I’ll think about the 18 months I lost and the 188 days of work I’m about to delete from my hard drive. It hurts, but it’s a clean kind of pain. It’s the pain of a bone being set after months of being broken.
-18 Months
Lost Time
-188 Days
Work to Delete
68 BPM
Heart Rate Now
We are taught that to be ‘static’ is to be dead. But there is a difference between being static and being stable. Stability is the foundation for everything meaningful. You can’t grow a tree in a pot that is being moved every 8 hours. You can’t build a life in a company that is being reinvented every 8 weeks. I am choosing stability. I am choosing the 7.8 pH. I am choosing to be the water, not the gasoline. My heart rate is currently 68 beats per minute. It’s the slowest it’s been in 18 months. And for the first time, I don’t feel like I’m falling.